Sony Blu Ray Technology Strategy PDF
Sony Blu-Ray is poised to take over the market as the new standard for the next generation of media disc. The Blu-Ray technology uses a blue laser rather than a red laser (DVD). The shorter wavelength allows Blu-Ray disc to store 25GB of data on each layer compared with DVD’s 4.7GB.
Sony’s current strategy resists this by not licensing to too many manufacturers. However, eventually cheap manufacturers will begin producing high-def products and which standard they support will hinge on how greedy Sony is for short-term profits now. Of course, the solution is not to just simply license the technology more. Sony must walk a fine line between getting Blu-Ray technology out into the market cheaply and protecting the rights of supporting movie studios and rental companies such as Netflix and Blockbuster. Perhaps the best way is to court support only from the largest and most reputable manufacturers. At the same time, Sony must leverage its current advantage in movies to promote Blu-Ray as the leading standard over HDDVD.
Download PDF Sony Blu Ray Technology Strategy
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December 18th, 2008 | by pdf manuals |