The Samsung E420 is a low cost member of Samsung’s “La Fleur” series of fashion phones with a 128×160 pixel OLED display in 65,000 colours, a VGA resolution (0.3. megapixel) camera and that’s really about it, apart from the E420’s attractive looks.

In fact, it’s the SGH-E420’s looks that give the game away – the interior and basic specifications mark it out as an upgrade to the Samsung X400 (see below) from 2003. Yup, this is essentially a three-year-old phone with a bit of a facelift and a few new features.

The Sony Ericsson Z610 is a 3G clamshell phone with a 2 megapixel camera, but perhaps its most striking feature is how shiny it is.

It looks gorgeous – but in reality, the Sony Ericsson Z610 is a reasonably standard phone underneath. There’s a 176×220 pixel display in 262,000 colours, Bluetooth, Memory Stick Micro Support, video calling, a web browser and email client plus everything else you’d expect to find.

Just in case the original RAZR V3i wasn’t quite blingy enough for you, this gold version is limited to 1000 units and will be sold exclusively through Dolce & Gabbana outlets worldwide.

Perhaps it’s not to everyone’s tastes, but it’s certainly a good deal tamer than the rather mad RAZR V3 Unrath & Strano Edition.

Motorola V3i would be bronze, but this version has an attractive brushed metal look instead. It’s possible that other colours will follow though – Motorola have also announced the Pink and Blue versions of the RAZR to follow on from the Silver and Black ones.

The Nokia 5500 Sport is the latest in Nokia’s 5000-series of ruggedised phones, designed to withstand knocks and splashes, and in a way it carries on from the Nokia 5140i, 5140, 5100 and other devices. But it’s not just an existing handset in a rubbery case, the Nokia 5500 Sport has a few interesting technological features that make it stand out.

It’s not a completely new phone, the AL26 hardware is essentially identical to the Siemens AL21. But even though the AL21 was a basic phone, it scored well in terms of design and usability, so the BenQ-Siemens AL26 has been built on a good platform.

The BenQ-Siemens AL26 Hello Kitty is a basic slider phone styled after the popular Japanese cartoon character.

Sony Ericsson Z558i / Z558c is a very close relative of the existing Z550 handset, but with one unusual change – the Z558 supports handwriting recognition and comes with a touch-sensitive display.

Of course, handwriting recognition is nothing new, but this is the first time that Sony Ericsson have included it in a non-Symbian phone (i.e. a smartphone). As far as we can tell, this Z558 is simply a slight software and hardware revision of an existing run-of-the-mill handset. The Sony Ericsson Z558 can recognise Chinese, Thai and English characters – and as usual with Sony Ericsson, the “c” variant is for China, with the Z558i aimed at other markets.

A new addition to the L’Amour range, the Nokia 7390 is probably also Nokia’s first sensible 3G clamshell phone. It’s a pretty conventional but well specified device, with a 3 megapixel digital camera, 240×320 pixel display, external media controls, microSD expandable memory, Bluetooth, video calling, stereo FM radio, MP3 player and everything else you’d expect to find in a 3G device.. except, being a L’Amour series device, it’s also very attractively designed.